I hold an MA in digital marketing from Full Sail University, and I graduated with a liberal studies degree with a concentration in communication and marketing from Southern CT State University. I volunteered as a business mentor for small businesses with a focus on social media marketing with SCORE Fairfield County.
Event Marketing and Branding
Consulted with small business owners regarding setting a social media calendar to schedule their posts without feeling overwhelmed. Whether by following a certain theme for the month or focusing on one topic/subject.
I help manage an e-commerce site powered by Shopify. Along with the designer’s development team, I integrated a brand with over 300 products and linked it to a microsite. Tracking inventory to make sure that all online products are available for order, if not in stock. Publish products to appear on our social media shops.
Graphics were created in forms of postcards and sent via mail and email blast to clients who had previously purchased from this brand and similar brands. The location is provided on the sent postcard and the company logo was positioned on the lower right end corner.
Guiding your business through the project
The colors of this juice bar are black and orange. The typography associated with the logo is phosphate. Incorporating these color schemes to the menu create a consistency as they set a name for themselves as a new start-up.